A link-building specialist’s primary goal is to gather high-quality hyperlinks to your website. These links, also known as ‘backlinks,’ serve as pathways or channels for navigating from one site to another. In SEO, backlinks are a unique ranking criterion, signaling that a site is among the most popular and authoritative. Google also uses backlinks to know the quality or trust level of the particular website under consideration. Arguably, the more quality backlinks the site possesses, the more its chances to get ranked. Link-building benefits are not limited to SEO but also increase the number of those visiting the site through…
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